Wednesday 6 October 2010

What is the role of an audience?

What is the role of an audience?
The audience is a key factor to think about when creating a piece of art. An artist would have to take into consideration whether that audience will be able to engage with the piece and enables the artist to think how we can communicate through visuals. Without an audience we would not have a market for selling, or a particular style you are trying to aim for. As an artist you have to live up to the expectations and standards that have been set. An understanding of an audience can enhance the communication between them and the piece they are looking at. Once you have gained knowledge of this you are able to relate to your target audience. Its about how the audience reads the message within the visual. 

New art is being created on a daily basis, not because we necessarily need it, but because people are evolving everyday. Art only reflects the issues and emotions of our era and this then changes as the audience change. The artist initiates the conversation with the audience as it is important to be able to relate to them.


Why is research important?
Through the visual practice of observation, collecting, studying and exploring, illustration can contribute to a deeper understanding of the subject. When looking in-depth into something you want to communicate to others the best way of going about this would to be thorough in your research. Always looking into different ways of getting things across the best you can. Exploring and experimenting with different media can help as you start to work within the medium you feel most comfortable with, which then can improve the way you work as a whole. Observing what is going on around you is also very important as you gain a greater understanding of life, which will help you communicate this in the form of illustration. It gives you a deeper understanding of the subject when you know what you are trying to communicate to others. 

A good example of this would be illustrator Paul Davis who is very passionate about experimenting and writing down ideas in his sketch books "Notebook after notebook after notebook because I feel sick when I forget a potential idea". Paul Davis develops language and reflects himself in his quotes. His sketchbook work consists of  lots of observational drawings, documentation and experimentation. Research plays a big part in how you, as an artist, works.Collecting something small could be the start and inspiration to create something big

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