My favourite expert is Paul Rand because of his ability to communicate complex ideas in a simpler form. This shows his understanding of what the audience wants. His designs are very clever, consisting of symbols and images that are computer based. He specialises in advertising. The image below is a good example because of its clear use of symbols, which easily communicates each letter. He has chosen bright colours on a black background which helps the logo stand out. It is a very well known image, and because of its simplicity it is quick and easy for the audience to read. He clearly understands form and function and what to aim at an audience.
When and how was the first ever book in Europe printed ?
Looking into the first book that was published. a brief introduction into print making, looking at who created the first book. The problems he occurred along the way, how he problem solved. the development of books from 1300.Johannes Gensfleisch zur Laden zum Gutenberg?It was 1455 when the first printed book came off of the newly invented "fixed-type" press, known to us as the Gutenberg Bible. Goldsmith Johannes Gutenburg.
Gutenberg was the first European to use movable type printing, in around 1439, and the global inventor of the printing press. Among his many contributions to printing are: the invention of a process for mass-producing movable type; the use of oil-based ink; and the use of a wooden printing press similar to the agricultural screw presses of the period.
