It is very important when advertising to have all the key elements that draw an audience in. There are different fonts, colours, visuals to take into consideration. You have to be aware of where the audience will look first.
I feel this does lack a lot of visual hierarchy as they have kept it very simple. By keeping it simple they have been able to make the information much more clear but isn't very pleasing to the eye. You have to take colour, font size, capitalization and imagery into consideration when communication to an audience. The red black and white goes really well together as they work as a contrast. Having Max Payne in a bigger font helps highlight the main selling point of this magazine. It also has to take into consideration its target audience and steer it towards this. Although the word Gaming is in the same sized font as Max Payne it doesn't quite have the same impact because its not in the colour red. Visually it is not that pleasing but does the job. Using a James Bond image and guns connoting danger will draw a lot of people who have these interests in. Overall this lacks a lot of visual hierarchy because of its lack of communication and aesthetics but is still working hard in aiming at its target audience.
Critical commentary on legibility
In visual communication having something that is legible is very important. You have to think very carefully about the lay out of your typography, and if it is readable by the audience. You also have to think about colour and whether certain colours you use go well with the background. An example of this would be not to use a yellow font with a white background as it becomes very hard to read. When creating a piece of advertisment if being on a magazine or book, then you should take into consideration wether the writing is legible, looking at the size of the text.
This example on the left is very hard to read, even though it is black on a white background the choice of font is not clear atall. This shows you have to be very careful when choosing the size and style of the writing you are trying to communicate. These two examples show what you should and shouldn't do when trying to communicate to an audience. The image on your right is clear, with a light background that helps you focus on the writing. The colours also help highlight the letters, as they have chosen vivid colours and a basic font.
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